Selecting the Best WordPress CRM Plugin for Your Business

In this article, we’ll explore how to pick the best WordPress CRM plugin for your business and gather seven excellent plugin options to help you get started.

Building positive customer relationships is crucial for business success. To thrive online, you need strong connections with both new leads and returning customers.

One effective way to foster these relationships is by incorporating a customer relationship management system (CRM) into your sales strategy.

CRM software allows you to gather customer data, track past transactions, and understand demographic behavior. With this information, you can spot market opportunities and ensure each customer has a great experience.

For WordPress users, adding a CRM system is easy. There are many CRM plugins available with user-friendly interfaces, making it a worthwhile investment.

At its core, a WordPress CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.

Jason Kulpa, CEO of

Choosing the Best WordPress CRM Plugin

With numerous WordPress CRM plugins available, it’s essential to select one that suits your online business. The goal is to pick a CRM plugin that aligns with your specific requirements.

Here are some factors to think about when selecting a WordPress CRM plugin:

  • User-Friendly Interface: If you’re new to CRM software, you’ll want to find a plugin with a user-friendly interface. This will allow you to spend less time getting to grips with the software and more time using it to your advantage.
  • Seamless Integration: Your plugin should integrate seamlessly with your WordPress website. Take a look at when it was created and make sure that it works well with the most updated version of WordPress.
  • Price: Ensure that the CRM plugin is within your budget. Some options are pricey, so if you’re new to the CRM world, why not choose a free plugin to trial the system?
  • Workflow Automation: Look for a plugin that has great automation features. This includes automated emailing, sales funnels, and reporting. This will save your business from having to do any tedious tasks.
  • Segmentation Software: Your CRM plugin should have good contact management. You need a tool that can handle a growing number of contacts and segment them into easily targetable groups.

Once you’ve figured out which CRM features matter most for your business, it’s time to select your plugin. Below, we’ve compiled seven excellent options for every budget to help you begin.


Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

First up is WP ERP, which is one of the most popular WordPress CRM plugins on the market.

Instead of just getting a CRM plugin, WP ERP provides users with a complete business suite, including CRM, HR management, and accounting software.

This plugin targets small businesses moving towards becoming medium-sized enterprises. With free elements available for download, it’s great for beginners and those seeking a comprehensive business management platform.

WP ERP offers cool features like free segmentation of contact records and automatic scheduling tools for booking activities and meetings within the plugin.

Price: While some WP ERP features are free, the pro version used by larger businesses starts at just $9.99 per month.


Next up, we have FluentCRM. For businesses looking to improve their email marketing, this WordPress CRM plugin is perfect. FluentCRM not only runs automated email campaigns but also segments and targets individual customers with personalized messages.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Even better, this plugin includes a user-friendly email builder for creating personalized emails from scratch directly on your WordPress site.

It integrates seamlessly with various other WordPress plugins like WooCommerce, making it a valuable addition for businesses wanting to take more action with their customer data.

Price: FluentCRM’s pricing is based on the number of sites it’s used on. For one site, it’s $129 per year. For a license covering five sites, it’s $249 per year. And for those with over 50 sites, it’s capped at $499 per year.


HubSpot is well-known in the CRM world and is well-recommended by all people who use it. This WordPress CRM plugin targets online businesses of all sizes as it’s highly scalable.

While its core features are free, businesses can opt for a paid plan tailored to specific aspects of their operations. HubSpot offers packages focusing on marketing, sales, and customer service, allowing for high customization to suit your needs.

HubSpot CRM enables you to create and embed online forms effortlessly and even includes its own live chat service for on-site data collection.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Price: While the core features of HubSpot CRM are free, paid plans start at $1,400 per month, making it one of the more expensive options.

Freshworks CRM

Freshworks takes a different approach to WordPress CRM. By integrating AI into its core functionality, Freshworks takes automation to the next level.

Freshworks leverages AI to enhance predictive scoring and automate the creation of web forms based on consumer data and other data-driven workflows.

Moreover, this CRM plugin incorporates AI-powered chatbots into your WordPress website, which can intelligently match contact list duplicates and provide assistance based on predicted customer journeys.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Larger, well-established businesses particularly favor Freshworks, although it can be challenging to grasp initially. For businesses handling substantial amounts of consumer data, this AI-assisted tool is ideal for automating all aspects of customer relationship management.

Price: With plans starting at $29 per month for its basic version and going up to $125 per month for its full suite, Freshworks offers competitive pricing for medium to large enterprises.

Pipedrive CRM

Pipedrive CRM focuses mainly on sales for WordPress websites.

For optimizing your sales pipeline, Pipedrive’s user-friendly interface is tailored to monitor sales performance and automate repetitive tasks.

Its notable features include precise sales reporting, detailed contact information, predictive sales forecasting, and conversion rate monitoring.

Pipedrive also offers the LeadBooster Chatbot, available in the WordPress plugin directory. Integrated with Pipedrive’s CRM system, it efficiently captures qualified leads and sends them to your Pipedrive system for conversion into deals.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Price: Geared towards small e-commerce businesses, this CRM software starts at $25 per month.

Jetpack CRM

Next up on the list is Jetpack CRM. This WordPress plugin is developed by one of the most reputable plugin creators. From the creators of WooCommerce and Gravatar, you can trust that this WooCommerce CRM plugin packs a punch.

Featuring an incredibly user-friendly interface, Jetpack is regarded as one of the top choices for small business startups and those already acquainted with WooCommerce.

Jetpack’s standout features include its Quick Pay feature for automatically sending invoices and quotes, and its lead generation form builder, which works seamlessly with all popular form plugins.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Zoho CRM Lead Magnet

Last but not least, let’s talk about Zoho CRM Lead Magnet. This WordPress CRM plugin is one of the best options for businesses on a budget.

Zoho CRM Lead Magnet, a product of Zoho CRM, is a free plugin offering essential features to enhance lead capture. With this plugin, you can easily create web forms that integrate smoothly with your dashboard. Additionally, you can scale and automate workflows for streamlined customer relationship management.

Wordpress Crm : Adnivate
Wordpress Crm - Adnivate Digital Marketing Agency

Wrapping Up

Investing in the correct WordPress CRM plugin tailored to your requirements is crucial. Whether you’re looking to enhance your sales strategy with Pipeline or craft engaging email campaigns with FluentCRM, each plugin brings unique specialties to the table.

Making customer relationship management a priority in 2024 could determine whether your website sees a surge in conversions or falls short. Optimizing your relationship-building efforts with a CRM system is an effective way to attract leads and retain customers.

Hi there 👋
It’s nice to meet you.

Sign up to receive awesome marketing content in your inbox, every week.

We don’t spam! Read our privacy policy for more info.

Team Adnivate
Team Adnivate

Adnivate is a full-service Digital Marketing Agency based out in New York, USA.

Contact us for your specific Website Development, Digital Marketing, or Social Media Marketing needs!

Articles: 18

Leave a Reply

Your email address will not be published. Required fields are marked *